Lynne Wilson Online’s
 Environmental Policy & Vision Statement

Lynne Wilson Online recognizes how vital it is to incorporate environmental stewardship in the conduct of business, including the efficient and sustainable use of natural and economic resources, which incorporates practices such as energy conservation and preservation of biodiversity. Lynne Wilson Online is committed to understanding the impact our organization has on the environment and working to continually improve our environmental performance, while encouraging our suppliers and customers to do the same.


To this end, we seek to adhere to principles addressing the following 2 areas, and to support these principles through specific initiatives.  Our goal as an organization is to address these key aspects of our environmental performance as members of the direct marketing community:

PRINCIPLE AREAS
   
    Design   
    Recycling and Pollution Reduction in our Workplace and Community


POSSIBLE INITIATIVES IN SUPPORT OF PRINCIPLE AREAS


I.  LIST HYGIENE AND DATA MANAGEMENT

Lynne Wilson Online continually endeavors to manage data and lists in an environmentally responsible manner with a focus on reducing the amount of duplicate, unwanted and undeliverable mail [to both consumers and businesses]. To achieve our goals in this area:


II. DESIGN, PRODUCTION AND PRINTING IN OUR MAIL, MARKETING AND COMMUNICATION MATERIALS

We strive to design and print our advertisements and other communications in an environmentally responsible manner, and we communicate our environmental expectations to our supplier(s).  Wherever feasible, in designing and printing communications, we look at opportunities for source reduction. We also communicate our goals to our suppliers. 

To this end:

A. We Reduce the Amount of Waste
    We review periodically direct mail and direct marketing packages and ownsize when and where appropriate.   
    We adjust trim sizes of our publications and/or collateral in an effort to reduce waste.
    We test and use production methods that reduce print order overruns, waste allowances and in-process waste.
    We include overrun allowances in our contracts and specify that excess inventory be recycled.
    We work with our printer to explore using new printing techniques [such as digital and computer-to-plate (CTP) printing and pdf or virtual proofing] that help reduce chemical and paper waste, and emissions.

B. We Reduce Toxicity of Materials
    We test designs to identify and eliminate any environmentally undesirable elements (such as heavy metals, or non-water-soluble adhesives) in inks, envelopes and mail packages.

C. We Give Preference to Recyclable and/or Reusable Materials

    We seek to utilize recycled printing and writing paper with post-consumer content (when and where feasible).
   
D. We Communicate Environmental Principles to Suppliers
    We review supplier companies, environmental policies and practices, and encourage them to reduce, reuse, and recycle.
    We specify environmentally preferable materials to our suppliers.
        We encourage suppliers to use environmentally sustainable materials, such as


III. PAPER PROCUREMENT AND CLEAN PRODUCTION

Lynne Wilson Online recognizes that improving forestry practices is an important component of environmental stewardship and sustainability. We strive to procure, use, and recover paper in a manner that helps to ensure the sustainable use of forests and other natural resources.  In support of this principle:


IV. USE OF PAPER IN PACKAGING

Lynne Wilson Online believes that sourcing environmentally preferred papers and other materials is only a beginning.  Equally important is efficient use of papers and materials once they are purchased.


V. RECYCLING AND POLLUTION REDUCTION IN OUR WORKPLACE AND COMMUNITY

Lynne Wilson Online's policies and initiatives in this area are guided by the Three Rs:

"Reduce, Reuse, and Recycle." 

With this in mind, we seek an efficient and environmentally sensible workplace, as well as to promote environmental stewardship in our community.  Toward this principle,

A. We Reduce & Reuse in the Workplace

    We use recyclable materials and materials that don't hinder the recycling process.
    We integrate the use of electronic communications (e-mail, Web and intranet) for external and internal communications.
    We make primary use of two-sided printing and photocopying where appropriate.
    We develop online systems for reports, projects and monitoring to reduce paper generation.
    We reuse file folders, hanging folders and binders where appropriate.

B. We Deploy Recycling in Our Workplace
    We investigate energy, water, material usage and waste management procedures, practices, and patterns and set internal goals to reduce, reuse and recycle, and establish programs to measure internal savings in waste, energy and costs.
    We implement in-house recycling programs for:
        Paper       
        Corrugated cardboard
        Beverage cans and bottles
        Plastics   
    We participate in existing industry-specific or government programs for:
        Energy savings

C. We Promote/Advance Recycling in Our Community

    We encourage customers to reuse, return or recycle materials where appropriate.

Lynne Wilson Online is committed to continually improve our environmental performance.  To this end, we endeavor to make responsible, sound business decisions and wherever feasible integrate environmental considerations into all aspects of our operations.  We readily acknowledge that environmental stewardship is an ongoing challenge and a continual learning experience.  We continue to research best practices and to explore the possibility of partnerships with other companies, environmental and conservation organizations, and local communities, all with the intent of further strengthening our environmental stewardship.